FACILY - Social e-commerce
Description
Facily is a startup in vertiginous growth (the first social e-commerce in Latin America) where I worked in a 4-month period, where a blitz scaling model demanded agility in creating flows, testing scenarios, validating hypotheses with users, and implementation with the development and product teams. I helped to establish product design practices and I found space to take the first steps towards a Design System and Ops culture in the company.
Client
FACILY - Social e-commerce
Year
2022
Type
Mobile app
Main responsibilities
Objective: Product Managers wanted to see some new concepts for the product page, backed by data that either justifies or rejects the need for a redesign. Hypothesis: Users struggle to figure out how to make a purchase. How can we make the product page more user-friendly by organizing information and assisting users in their learning process? Responsibilities: As a Product Designer, my task was to develop a new concept, comprehend user behavior, and gather data to validate or invalidate the necessity for changes.
Main responsibilities
Objective: Product Managers wanted to see some new concepts for the product page, backed by data that either justifies or rejects the need for a redesign. Hypothesis: Users struggle to figure out how to make a purchase. How can we make the product page more user-friendly by organizing information and assisting users in their learning process? Responsibilities: As a Product Designer, my task was to develop a new concept, comprehend user behavior, and gather data to validate or invalidate the necessity for changes.
Main responsibilities
Objective: Product Managers wanted to see some new concepts for the product page, backed by data that either justifies or rejects the need for a redesign. Hypothesis: Users struggle to figure out how to make a purchase. How can we make the product page more user-friendly by organizing information and assisting users in their learning process? Responsibilities: As a Product Designer, my task was to develop a new concept, comprehend user behavior, and gather data to validate or invalidate the necessity for changes.
IMPACT
To address the situation, I initiated a kickoff meeting aimed at identifying our primary focus and understanding the problems that the team had identified. I brought together designers, researchers, and PMs for a heuristics workshop where we could discuss each section of the page highlighting the usability issues on the page. This exercise was essential to help me define the scope of our project and prioritize the key issues that needed attention. After the workshop, it became evident that the "Entrar no grupo" (buy button) and "Modalidade de compra" (how users can buy) sections were the primary culprits, with the majority of identified problems.
IMPACT
To address the situation, I initiated a kickoff meeting aimed at identifying our primary focus and understanding the problems that the team had identified. I brought together designers, researchers, and PMs for a heuristics workshop where we could discuss each section of the page highlighting the usability issues on the page. This exercise was essential to help me define the scope of our project and prioritize the key issues that needed attention. After the workshop, it became evident that the "Entrar no grupo" (buy button) and "Modalidade de compra" (how users can buy) sections were the primary culprits, with the majority of identified problems.
IMPACT
To address the situation, I initiated a kickoff meeting aimed at identifying our primary focus and understanding the problems that the team had identified. I brought together designers, researchers, and PMs for a heuristics workshop where we could discuss each section of the page highlighting the usability issues on the page. This exercise was essential to help me define the scope of our project and prioritize the key issues that needed attention. After the workshop, it became evident that the "Entrar no grupo" (buy button) and "Modalidade de compra" (how users can buy) sections were the primary culprits, with the majority of identified problems.
To address the situation, I initiated a kickoff meeting aimed at identifying our primary focus and understanding the problems that the team had identified. I brought together designers, researchers, and PMs for a heuristics workshop where we could discuss each section of the page highlighting the usability issues on the page. This exercise was essential to help me define the scope of our project and prioritize the key issues that needed attention. After the workshop, it became evident that the "Entrar no grupo" (buy button) and "Modalidade de compra" (how users can buy) sections were the primary culprits, with the majority of identified problems.
To address the situation, I initiated a kickoff meeting aimed at identifying our primary focus and understanding the problems that the team had identified. I brought together designers, researchers, and PMs for a heuristics workshop where we could discuss each section of the page highlighting the usability issues on the page. This exercise was essential to help me define the scope of our project and prioritize the key issues that needed attention. After the workshop, it became evident that the "Entrar no grupo" (buy button) and "Modalidade de compra" (how users can buy) sections were the primary culprits, with the majority of identified problems.
To address the situation, I initiated a kickoff meeting aimed at identifying our primary focus and understanding the problems that the team had identified. I brought together designers, researchers, and PMs for a heuristics workshop where we could discuss each section of the page highlighting the usability issues on the page. This exercise was essential to help me define the scope of our project and prioritize the key issues that needed attention. After the workshop, it became evident that the "Entrar no grupo" (buy button) and "Modalidade de compra" (how users can buy) sections were the primary culprits, with the majority of identified problems.
